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Service economy and the nature of services, assessing business opportunities, buyer behaviour, understanding customer requirements, quality management, service design and development, marketing communications, service delivery channels, brand management. Ideally, marketing should result in a customer who is ready to buy. Marketing plays an important role some say the most important role in the success of your business. Here is a collection of free books to help you better manage the marketing activities of your business including the areas of advertising and sales management. Download marketing management by r s n pillai pdf online. Soft copy of book marketing management author philip kotler completely free. Introduction to marketing management free education regenesys.

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